Consuming Sustainability Narratives. / Haynes, Paul.

Advances in Consumer Research. ed. / Kristin Diehl; Carolyn Yoon. Vol. 43 NA-43. ed. Duluth, MN, 2015. p. 364-367.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Published

Standard

Consuming Sustainability Narratives. / Haynes, Paul.

Advances in Consumer Research. ed. / Kristin Diehl; Carolyn Yoon. Vol. 43 NA-43. ed. Duluth, MN, 2015. p. 364-367.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Harvard

Haynes, P 2015, Consuming Sustainability Narratives. in K Diehl & C Yoon (eds), Advances in Consumer Research. NA-43 edn, vol. 43, Duluth, MN, pp. 364-367. <http://acrwebsite.org/volumes/1019038/volumes/v43/NA-43>

APA

Haynes, P. (2015). Consuming Sustainability Narratives. In K. Diehl, & C. Yoon (Eds.), Advances in Consumer Research (NA-43 ed., Vol. 43, pp. 364-367). http://acrwebsite.org/volumes/1019038/volumes/v43/NA-43

Vancouver

Haynes P. Consuming Sustainability Narratives. In Diehl K, Yoon C, editors, Advances in Consumer Research. NA-43 ed. Vol. 43. Duluth, MN. 2015. p. 364-367

Author

Haynes, Paul. / Consuming Sustainability Narratives. Advances in Consumer Research. editor / Kristin Diehl ; Carolyn Yoon. Vol. 43 NA-43. ed. Duluth, MN, 2015. pp. 364-367

BibTeX

@inproceedings{7c7c7b2e3fc54658963c0c741c6fcbea,
title = "Consuming Sustainability Narratives",
abstract = "Many well known brands use ethical and environmental narratives effectively to differentiate themselves from similar products; however, narratives conflicting with existing cultural values are unlikely to influence consumers. Using insights from cultural branding, this paper will challenge the view that to promote sustainable goods requires changing consumer{\textquoteright}s values.",
keywords = "Sustainability",
author = "Paul Haynes",
year = "2015",
language = "English",
volume = "43",
pages = "364--367",
editor = "Kristin Diehl and Carolyn Yoon",
booktitle = "Advances in Consumer Research",
edition = "NA-43",

}

RIS

TY - GEN

T1 - Consuming Sustainability Narratives

AU - Haynes, Paul

PY - 2015

Y1 - 2015

N2 - Many well known brands use ethical and environmental narratives effectively to differentiate themselves from similar products; however, narratives conflicting with existing cultural values are unlikely to influence consumers. Using insights from cultural branding, this paper will challenge the view that to promote sustainable goods requires changing consumer’s values.

AB - Many well known brands use ethical and environmental narratives effectively to differentiate themselves from similar products; however, narratives conflicting with existing cultural values are unlikely to influence consumers. Using insights from cultural branding, this paper will challenge the view that to promote sustainable goods requires changing consumer’s values.

KW - Sustainability

UR - http://acrwebsite.org/volumes/1019038/volumes/v43/NA-43

M3 - Conference contribution

VL - 43

SP - 364

EP - 367

BT - Advances in Consumer Research

A2 - Diehl, Kristin

A2 - Yoon, Carolyn

CY - Duluth, MN

ER -