Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films. / Takhar, Amandeep; Maclaran, Pauline; Parsons, Elizabeth; Broderick, Anne.

In: Journal of Marketing Management, Vol. 26, No. 11-12, 2010, p. 1057-1073.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1057-1073
JournalJournal of Marketing Management
Issue number11-12
Early online date6 Oct 2010
Publication statusPublished - 2010
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 1637997