Consumer transits and religious identities : towards a syncretic consumer. / Rodner, Victoria; Preece, Chloe.

In: Journal of Marketing Management, Vol. 35, No. 7-8, 16.04.2019, p. 742-769.

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Consumer transits and religious identities : towards a syncretic consumer. / Rodner, Victoria; Preece, Chloe.

In: Journal of Marketing Management, Vol. 35, No. 7-8, 16.04.2019, p. 742-769.

Research output: Contribution to journalArticle

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Rodner, Victoria ; Preece, Chloe. / Consumer transits and religious identities : towards a syncretic consumer. In: Journal of Marketing Management. 2019 ; Vol. 35, No. 7-8. pp. 742-769.

BibTeX

@article{b920958d657044b29a6ec3fecadb3403,
title = "Consumer transits and religious identities: towards a syncretic consumer",
abstract = "The majority of research on religious consumption assumes stable, singular and exclusive preferences, an individual is an adherent to one religion at a time and conversion is a radical break in identity. In examining a context where individuals can simultaneously practice multiple religions despite seemingly theologically incompatible beliefs, we introduce the concept of religious transit, allowing for a more processual understanding of religious identity. To do so, we draw on theories of religious capital, foregrounding the flexibility of this resource in enabling multifarious religious consumption. This is made possible by the religious leaders themselves; in highlighting shared rituals and discourses, they downplay any cognitive incongruences to allow for easy, market-mediated accessibility. By conceptualising four types of religious consumption we theorise the dynamics of consumer mobility.",
keywords = "Religious consumption, Consumer mobility, Religious capital, Religious transit, Brazil",
author = "Victoria Rodner and Chloe Preece",
year = "2019",
month = apr,
day = "16",
doi = "10.1080/0267257X.2019.1601124",
language = "English",
volume = "35",
pages = "742--769",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Taylor and Francis Ltd.",
number = "7-8",

}

RIS

TY - JOUR

T1 - Consumer transits and religious identities

T2 - towards a syncretic consumer

AU - Rodner, Victoria

AU - Preece, Chloe

PY - 2019/4/16

Y1 - 2019/4/16

N2 - The majority of research on religious consumption assumes stable, singular and exclusive preferences, an individual is an adherent to one religion at a time and conversion is a radical break in identity. In examining a context where individuals can simultaneously practice multiple religions despite seemingly theologically incompatible beliefs, we introduce the concept of religious transit, allowing for a more processual understanding of religious identity. To do so, we draw on theories of religious capital, foregrounding the flexibility of this resource in enabling multifarious religious consumption. This is made possible by the religious leaders themselves; in highlighting shared rituals and discourses, they downplay any cognitive incongruences to allow for easy, market-mediated accessibility. By conceptualising four types of religious consumption we theorise the dynamics of consumer mobility.

AB - The majority of research on religious consumption assumes stable, singular and exclusive preferences, an individual is an adherent to one religion at a time and conversion is a radical break in identity. In examining a context where individuals can simultaneously practice multiple religions despite seemingly theologically incompatible beliefs, we introduce the concept of religious transit, allowing for a more processual understanding of religious identity. To do so, we draw on theories of religious capital, foregrounding the flexibility of this resource in enabling multifarious religious consumption. This is made possible by the religious leaders themselves; in highlighting shared rituals and discourses, they downplay any cognitive incongruences to allow for easy, market-mediated accessibility. By conceptualising four types of religious consumption we theorise the dynamics of consumer mobility.

KW - Religious consumption

KW - Consumer mobility

KW - Religious capital

KW - Religious transit

KW - Brazil

U2 - 10.1080/0267257X.2019.1601124

DO - 10.1080/0267257X.2019.1601124

M3 - Article

VL - 35

SP - 742

EP - 769

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 7-8

ER -