Consumer Decision Making in a Counterfeit-plentiful Market: An Exploratory Study in the Brazilian Context. / Ferreira, Marcia Christina; Botelho, Delane; D. Almeida, Alda Rosana.

In: Advances in Consumer Research Latin American, Vol. 2, 2008, p. 109-115.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)109-115
Number of pages6
JournalAdvances in Consumer Research Latin American
Publication statusPublished - 2008

ID: 23439100