Consumer Acculturation and Competing, Countervailing Taste Structures

Olga Kravets, Özlem Sandikçi, Berna Tari, Sahver Omeraki

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationAdvances in Consumer Research
Place of PublicationDuluth, MN: Association for Consumer Research
Volume38
Publication statusPublished - 2011

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