Consumer Acculturation and Competing, Countervailing Taste Structures. / Kravets, Olga; Sandikçi, Özlem; Tari, Berna; Omeraki, Sahver.

Advances in Consumer Research. Vol. 38 Duluth, MN: Association for Consumer Research, 2011.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish
Title of host publicationAdvances in Consumer Research
Place of PublicationDuluth, MN: Association for Consumer Research
Publication statusPublished - 2011

ID: 37993049