Constructing and Enacting Normality Across Generations; the case of social networking sites. / Panteli, Niki; Marder, Ben .

In: Information Technology and People, 20.04.2017, p. 1-42.

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Constructing and Enacting Normality Across Generations; the case of social networking sites. / Panteli, Niki; Marder, Ben .

In: Information Technology and People, 20.04.2017, p. 1-42.

Research output: Contribution to journalArticlepeer-review

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Panteli, Niki ; Marder, Ben . / Constructing and Enacting Normality Across Generations; the case of social networking sites. In: Information Technology and People. 2017 ; pp. 1-42.

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@article{0fc990bea99047618b2e652e0122311d,
title = "Constructing and Enacting Normality Across Generations; the case of social networking sites",
abstract = "PurposeThe paper examines how different age groups construct and enact normality within social networking sites (SNS) and consequently aims to extend theory in the area of online interactions.Design/methodology/approachThe chosen research site was Facebook and the research design involved focus groups across three different age groups: teenagers, young adults and the middle-aged. In total there were 78 participants. The focus groups explored metaphoric images of Facebook interactions. In doing so, participants were asked to draw a picture to represent their metaphor and following this, to position themselves and other characters within the picture. The drawings as well facilitators{\textquoteright} records provided the main dataset for the study.FindingsConnective and protective encounters were found to be used by different age groups when constructing and enacting normality on SNS. Further, it emerged that the interpretation and enactment of normality across the different age groups significantly varied. The metaphorical images have transpired as being a resourceful way of unpacking these differences.Research limitations/implicationsThe study relied on focus groups in order to capture metaphorical images across generations. It did not include interviews with individual participants to elicit the extent to which they agreed with the group metaphor or whether there was anything else they might have presented in the drawings. This could be on the agenda for future research.Practical implicationsThe findings of the study suggest that SNS managers and designers should sympathise with the view that users of different ages engage in different ways with SNS and as a result user interfaces should be customized according to the age of the user.Originality/valueThis is the first study in which the concept of normality has been adopted as a theoretical lens for understanding interactions on SNS. Further, this work adds to the limited body of research on SNS use across different generations whilst it expands on the range of methodologies used within the IS field.",
author = "Niki Panteli and Ben Marder",
year = "2017",
month = apr,
day = "20",
doi = "10.1108/ITP-06-2015-0134",
language = "English",
pages = "1--42",
journal = "Information Technology and People",
issn = "0959-3845",
publisher = "Emerald Group Publishing Ltd.",

}

RIS

TY - JOUR

T1 - Constructing and Enacting Normality Across Generations; the case of social networking sites

AU - Panteli, Niki

AU - Marder, Ben

PY - 2017/4/20

Y1 - 2017/4/20

N2 - PurposeThe paper examines how different age groups construct and enact normality within social networking sites (SNS) and consequently aims to extend theory in the area of online interactions.Design/methodology/approachThe chosen research site was Facebook and the research design involved focus groups across three different age groups: teenagers, young adults and the middle-aged. In total there were 78 participants. The focus groups explored metaphoric images of Facebook interactions. In doing so, participants were asked to draw a picture to represent their metaphor and following this, to position themselves and other characters within the picture. The drawings as well facilitators’ records provided the main dataset for the study.FindingsConnective and protective encounters were found to be used by different age groups when constructing and enacting normality on SNS. Further, it emerged that the interpretation and enactment of normality across the different age groups significantly varied. The metaphorical images have transpired as being a resourceful way of unpacking these differences.Research limitations/implicationsThe study relied on focus groups in order to capture metaphorical images across generations. It did not include interviews with individual participants to elicit the extent to which they agreed with the group metaphor or whether there was anything else they might have presented in the drawings. This could be on the agenda for future research.Practical implicationsThe findings of the study suggest that SNS managers and designers should sympathise with the view that users of different ages engage in different ways with SNS and as a result user interfaces should be customized according to the age of the user.Originality/valueThis is the first study in which the concept of normality has been adopted as a theoretical lens for understanding interactions on SNS. Further, this work adds to the limited body of research on SNS use across different generations whilst it expands on the range of methodologies used within the IS field.

AB - PurposeThe paper examines how different age groups construct and enact normality within social networking sites (SNS) and consequently aims to extend theory in the area of online interactions.Design/methodology/approachThe chosen research site was Facebook and the research design involved focus groups across three different age groups: teenagers, young adults and the middle-aged. In total there were 78 participants. The focus groups explored metaphoric images of Facebook interactions. In doing so, participants were asked to draw a picture to represent their metaphor and following this, to position themselves and other characters within the picture. The drawings as well facilitators’ records provided the main dataset for the study.FindingsConnective and protective encounters were found to be used by different age groups when constructing and enacting normality on SNS. Further, it emerged that the interpretation and enactment of normality across the different age groups significantly varied. The metaphorical images have transpired as being a resourceful way of unpacking these differences.Research limitations/implicationsThe study relied on focus groups in order to capture metaphorical images across generations. It did not include interviews with individual participants to elicit the extent to which they agreed with the group metaphor or whether there was anything else they might have presented in the drawings. This could be on the agenda for future research.Practical implicationsThe findings of the study suggest that SNS managers and designers should sympathise with the view that users of different ages engage in different ways with SNS and as a result user interfaces should be customized according to the age of the user.Originality/valueThis is the first study in which the concept of normality has been adopted as a theoretical lens for understanding interactions on SNS. Further, this work adds to the limited body of research on SNS use across different generations whilst it expands on the range of methodologies used within the IS field.

U2 - 10.1108/ITP-06-2015-0134

DO - 10.1108/ITP-06-2015-0134

M3 - Article

SP - 1

EP - 42

JO - Information Technology and People

JF - Information Technology and People

SN - 0959-3845

ER -