Conspicuous Consumption and Social Identity: A Comparative Study of Luxury Goods Purchasing of Hong Kong and Taiwanese Young Female Consumers. / Wu, Meng-Shan; Chen, Cheng Hao Steve; Wu, Morgan Ching-Cheng.

2009. Paper presented at Academy of Marketing, Leeds, United Kingdom.

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2009
EventAcademy of Marketing - Leeds, United Kingdom
Duration: 10 Jul 2009 → …


ConferenceAcademy of Marketing
CountryUnited Kingdom
Period10/07/09 → …

ID: 4378381