Conflict at the Interface: Mass Customization Definitions for Operations, Marketing and Strategy : What Really Matters in Operations Management. / Pilkington, Alan; Blackon, K. (Editor); Brown, S. (Editor); Cousins, P. (Editor); Graves, A. (Editor); Harland, C. (Editor); Lamming, R. (Editor); Maylor, H. (Editor).

Research output: Chapter in Book/Report/Conference proceeding › Chapter