Conflict at the Interface: Mass Customization Definitions for Operations, Marketing and Strategy : What Really Matters in Operations Management. / Pilkington, Alan; Blackon, K. (Editor); Brown, S. (Editor); Cousins, P. (Editor); Graves, A. (Editor); Harland, C. (Editor); Lamming, R. (Editor); Maylor, H. (Editor).
What Really Matters in Operations Management. EurOMA, 2001.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Original language | English |
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Title of host publication | What Really Matters in Operations Management |
Publisher | EurOMA |
Publication status | Published - 2001 |
ID: 393019