Conflict at the Interface: Mass Customization Definitions for Operations, Marketing and Strategy : What Really Matters in Operations Management. / Pilkington, Alan; Blackon, K. (Editor); Brown, S. (Editor); Cousins, P. (Editor); Graves, A. (Editor); Harland, C. (Editor); Lamming, R. (Editor); Maylor, H. (Editor).

What Really Matters in Operations Management. EurOMA, 2001.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published
  • Alan Pilkington
  • K. Blackon (Editor)
  • S. Brown (Editor)
  • P. Cousins (Editor)
  • A. Graves (Editor)
  • C. Harland (Editor)
  • R. Lamming (Editor)
  • H. Maylor (Editor)
Original languageEnglish
Title of host publicationWhat Really Matters in Operations Management
PublisherEurOMA
Publication statusPublished - 2001

ID: 393019