Competently ordinary : New middle class consumers in the emerging markets. / Kravets, Olga; Sandikci, Ozlem.

In: Journal of Marketing, Vol. 78, No. 4, 01.07.2014, p. 125-140.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)125-140
Number of pages16
JournalJournal of Marketing
Issue number4
Publication statusPublished - 1 Jul 2014
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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