Coloring and size influence preferences for imaginary animals, and can predict actual donations to species‐specific conservation charities. / Curtin, Polly; Papworth, Sarah.

In: Conservation letters, Vol. 13, No. 4, e12723, 23.04.2020, p. 1-7.

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Coloring and size influence preferences for imaginary animals, and can predict actual donations to species‐specific conservation charities. / Curtin, Polly; Papworth, Sarah.

In: Conservation letters, Vol. 13, No. 4, e12723, 23.04.2020, p. 1-7.

Research output: Contribution to journalArticle

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@article{d4a21ce30eb84955b13ac06538016355,
title = "Coloring and size influence preferences for imaginary animals, and can predict actual donations to species‐specific conservation charities",
abstract = "As conservation has limited funds, numerous studies have identified aesthetic characteristics of successful flagship species which generate donations and conservation. However, prior information about species can also impact human preferences, and may covary with animal appearance, leading to different conclusions about which species will be most effective. To separate these two factors, we use images of imaginary animals as a novel paradigm to investigate preferences for animal appearance in conservation donors. Using discrete choice experiments, we show that potential conservation donors prefer larger imaginary animals which are multicolored and cooler toned. We found no effect of eye position or fur, which we used as a proxy for mammalian species. Furthermore, we demonstrate that these preferences can predict the number of donations received by species‐specific conservation charities. These results suggest coloring, and particularly number of colors, is an overlooked aspect of animal appeal, and an important aesthetic characteristic for identifying future flagship species.",
author = "Polly Curtin and Sarah Papworth",
year = "2020",
month = apr,
day = "23",
doi = "10.1111/conl.12723",
language = "English",
volume = "13",
pages = "1--7",
journal = "Conservation letters",
issn = "1755-263X",
publisher = "John Wiley & Sons Inc.",
number = "4",

}

RIS

TY - JOUR

T1 - Coloring and size influence preferences for imaginary animals, and can predict actual donations to species‐specific conservation charities

AU - Curtin, Polly

AU - Papworth, Sarah

PY - 2020/4/23

Y1 - 2020/4/23

N2 - As conservation has limited funds, numerous studies have identified aesthetic characteristics of successful flagship species which generate donations and conservation. However, prior information about species can also impact human preferences, and may covary with animal appearance, leading to different conclusions about which species will be most effective. To separate these two factors, we use images of imaginary animals as a novel paradigm to investigate preferences for animal appearance in conservation donors. Using discrete choice experiments, we show that potential conservation donors prefer larger imaginary animals which are multicolored and cooler toned. We found no effect of eye position or fur, which we used as a proxy for mammalian species. Furthermore, we demonstrate that these preferences can predict the number of donations received by species‐specific conservation charities. These results suggest coloring, and particularly number of colors, is an overlooked aspect of animal appeal, and an important aesthetic characteristic for identifying future flagship species.

AB - As conservation has limited funds, numerous studies have identified aesthetic characteristics of successful flagship species which generate donations and conservation. However, prior information about species can also impact human preferences, and may covary with animal appearance, leading to different conclusions about which species will be most effective. To separate these two factors, we use images of imaginary animals as a novel paradigm to investigate preferences for animal appearance in conservation donors. Using discrete choice experiments, we show that potential conservation donors prefer larger imaginary animals which are multicolored and cooler toned. We found no effect of eye position or fur, which we used as a proxy for mammalian species. Furthermore, we demonstrate that these preferences can predict the number of donations received by species‐specific conservation charities. These results suggest coloring, and particularly number of colors, is an overlooked aspect of animal appeal, and an important aesthetic characteristic for identifying future flagship species.

U2 - 10.1111/conl.12723

DO - 10.1111/conl.12723

M3 - Article

VL - 13

SP - 1

EP - 7

JO - Conservation letters

JF - Conservation letters

SN - 1755-263X

IS - 4

M1 - e12723

ER -