Collective-conflictual value co-creation : A strategic action field approach. / Laamanen, Mikko; Skålén, Per.

In: Marketing Theory, Vol. 15, No. 3, 01.09.2015, p. 381-400.

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Collective-conflictual value co-creation : A strategic action field approach. / Laamanen, Mikko; Skålén, Per.

In: Marketing Theory, Vol. 15, No. 3, 01.09.2015, p. 381-400.

Research output: Contribution to journalArticlepeer-review

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Laamanen, Mikko ; Skålén, Per. / Collective-conflictual value co-creation : A strategic action field approach. In: Marketing Theory. 2015 ; Vol. 15, No. 3. pp. 381-400.

BibTeX

@article{95ae3fe968214e9bb370ab7fe2ee0293,
title = "Collective-conflictual value co-creation: A strategic action field approach",
abstract = "Drawing on the theory of strategic action fields, this article explores a collective–conflictual perspective on value co-creation. Following recent developments and calls for research with a holistic outlook, we review streams of research that discuss both collective and discordant elements in social relations and subsequently relate this to value co-creation. We outline a conceptual framework for value co-creation, focusing on collective action that includes various actors, interactions, practices, and outcomes. This article pioneers the underdeveloped collective–conflictual perspective on value co-creation. Our framework enables empirical research in value co-creation that accounts for multiple actors nested in fields of collective action.",
author = "Mikko Laamanen and Per Sk{\aa}l{\'e}n",
year = "2015",
month = sep,
day = "1",
doi = "10.1177/1470593114564905",
language = "English",
volume = "15",
pages = "381--400",
journal = "Marketing Theory",
issn = "1470-5931",
publisher = "SAGE Publications Ltd",
number = "3",

}

RIS

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T1 - Collective-conflictual value co-creation

T2 - A strategic action field approach

AU - Laamanen, Mikko

AU - Skålén, Per

PY - 2015/9/1

Y1 - 2015/9/1

N2 - Drawing on the theory of strategic action fields, this article explores a collective–conflictual perspective on value co-creation. Following recent developments and calls for research with a holistic outlook, we review streams of research that discuss both collective and discordant elements in social relations and subsequently relate this to value co-creation. We outline a conceptual framework for value co-creation, focusing on collective action that includes various actors, interactions, practices, and outcomes. This article pioneers the underdeveloped collective–conflictual perspective on value co-creation. Our framework enables empirical research in value co-creation that accounts for multiple actors nested in fields of collective action.

AB - Drawing on the theory of strategic action fields, this article explores a collective–conflictual perspective on value co-creation. Following recent developments and calls for research with a holistic outlook, we review streams of research that discuss both collective and discordant elements in social relations and subsequently relate this to value co-creation. We outline a conceptual framework for value co-creation, focusing on collective action that includes various actors, interactions, practices, and outcomes. This article pioneers the underdeveloped collective–conflictual perspective on value co-creation. Our framework enables empirical research in value co-creation that accounts for multiple actors nested in fields of collective action.

U2 - 10.1177/1470593114564905

DO - 10.1177/1470593114564905

M3 - Article

VL - 15

SP - 381

EP - 400

JO - Marketing Theory

JF - Marketing Theory

SN - 1470-5931

IS - 3

ER -