CCT Perspectives on Macromarketing: Introduction to the Special Issue

Ozlem Sandikci, Olga Kravets

Research output: Contribution to journalEditorialpeer-review

Original languageEnglish
Pages (from-to)5-8
Number of pages4
JournalJournal of Macromarketing
Volume39
Issue number1
Early online date26 Dec 2018
DOIs
Publication statusPublished - 1 Mar 2019

Keywords

  • consumer culture
  • Marketing
  • Marketing and cultural context
  • Macromarketing
  • Critical Marketing
  • marketing and society

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