CCT Perspectives on Macromarketing : Introduction to the Special Issue. / Sandikci, Ozlem; Kravets, Olga.

In: Journal of Macromarketing, Vol. 39, No. 1, 01.03.2019, p. 5-8.

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CCT Perspectives on Macromarketing : Introduction to the Special Issue. / Sandikci, Ozlem; Kravets, Olga.

In: Journal of Macromarketing, Vol. 39, No. 1, 01.03.2019, p. 5-8.

Research output: Contribution to journalEditorialpeer-review

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Sandikci, Ozlem ; Kravets, Olga. / CCT Perspectives on Macromarketing : Introduction to the Special Issue. In: Journal of Macromarketing. 2019 ; Vol. 39, No. 1. pp. 5-8.

BibTeX

@article{49f13443b41143799f1ea395f36664c4,
title = "CCT Perspectives on Macromarketing: Introduction to the Special Issue",
keywords = "consumer culture, Marketing, Marketing and cultural context, Macromarketing, Critical Marketing, marketing and society",
author = "Ozlem Sandikci and Olga Kravets",
year = "2019",
month = mar,
day = "1",
doi = "10.1177/0276146718820930",
language = "English",
volume = "39",
pages = "5--8",
journal = "Journal of Macromarketing",
issn = "0276-1467",
publisher = "SAGE Publications Inc.",
number = "1",

}

RIS

TY - JOUR

T1 - CCT Perspectives on Macromarketing

T2 - Introduction to the Special Issue

AU - Sandikci, Ozlem

AU - Kravets, Olga

PY - 2019/3/1

Y1 - 2019/3/1

KW - consumer culture

KW - Marketing

KW - Marketing and cultural context

KW - Macromarketing

KW - Critical Marketing

KW - marketing and society

U2 - 10.1177/0276146718820930

DO - 10.1177/0276146718820930

M3 - Editorial

VL - 39

SP - 5

EP - 8

JO - Journal of Macromarketing

JF - Journal of Macromarketing

SN - 0276-1467

IS - 1

ER -