Cause-Related Marketing, Social Alliances and Voluntary Employee Activities: A Resource-Based Perspective. / Liu, Gordon; Liston-Heyes, Catherine; Ko, Wai Wai.
2009. Paper presented at Academy of Marketing, Leeds, United Kingdom.Research output: Contribution to conference › Paper › peer-review
Original language | English |
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Publication status | Published - 2009 |
Event | Academy of Marketing - Leeds, United Kingdom Duration: 7 Jul 2009 → 9 Jul 2009 |
Conference | Academy of Marketing |
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Country/Territory | United Kingdom |
City | Leeds |
Period | 7/07/09 → 9/07/09 |
ID: 1368877