Cause-Related Marketing, Social Alliances and Voluntary Employee Activities: A Resource-Based Perspective. / Liu, Gordon; Liston-Heyes, Catherine; Ko, Wai Wai.
2009. Paper presented at Academy of Marketing, Leeds, United Kingdom.Research output: Contribution to conference › Paper
Published
| Original language | English |
|---|---|
| Publication status | Published - 2009 |
| Event | Academy of Marketing - Leeds, United Kingdom Duration: 7 Jul 2009 → 9 Jul 2009 |
Conference
| Conference | Academy of Marketing |
|---|---|
| Country | United Kingdom |
| City | Leeds |
| Period | 7/07/09 → 9/07/09 |
ID: 1368877