Cause-Related Marketing, Social Alliances and Voluntary Employee Activities: A Resource-Based Perspective

Gordon Liu, Catherine Liston-Heyes, Wai Wai Ko

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - 2009
EventAcademy of Marketing - Leeds, United Kingdom
Duration: 7 Jul 2009 → 9 Jul 2009

Conference

ConferenceAcademy of Marketing
Country/TerritoryUnited Kingdom
CityLeeds
Period7/07/09 → 9/07/09

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