Cause-Related Marketing in the Retail and Finance Sectors An Exploratory Study of the Determinants of Cause Selection and Nonprofit Alliances. / Liston-Heyes, Catherine; Liu, Gordon.

In: Nonprofit and Voluntary Sector Quarterly, Vol. 39, No. 1, 02.2010, p. 77-101.

Research output: Contribution to journalArticle

Published
  • Catherine Liston-Heyes
  • Gordon Liu
Original languageEnglish
Pages (from-to)77-101
Number of pages25
JournalNonprofit and Voluntary Sector Quarterly
Volume39
Issue number1
DOIs
Publication statusPublished - Feb 2010
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 752381