Cause Related Marketing: is it Beneficial or Destructive? / Chaney, I.M.; Dolli, N.

The 8th New Zealand Marketing Educators' Conference, Hamilton, New Zealand, November. 1994.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published

Standard

Cause Related Marketing: is it Beneficial or Destructive? / Chaney, I.M.; Dolli, N.

The 8th New Zealand Marketing Educators' Conference, Hamilton, New Zealand, November. 1994.

Research output: Chapter in Book/Report/Conference proceedingChapter

Harvard

Chaney, IM & Dolli, N 1994, Cause Related Marketing: is it Beneficial or Destructive? in The 8th New Zealand Marketing Educators' Conference, Hamilton, New Zealand, November.

APA

Chaney, I. M., & Dolli, N. (1994). Cause Related Marketing: is it Beneficial or Destructive? In The 8th New Zealand Marketing Educators' Conference, Hamilton, New Zealand, November

Vancouver

Chaney IM, Dolli N. Cause Related Marketing: is it Beneficial or Destructive? In The 8th New Zealand Marketing Educators' Conference, Hamilton, New Zealand, November. 1994

Author

Chaney, I.M. ; Dolli, N. / Cause Related Marketing: is it Beneficial or Destructive?. The 8th New Zealand Marketing Educators' Conference, Hamilton, New Zealand, November. 1994.

BibTeX

@inbook{7ced151e8a324d0fadc19aad3e1c41fa,
title = "Cause Related Marketing: is it Beneficial or Destructive?",
author = "I.M. Chaney and N. Dolli",
year = "1994",
language = "English",
booktitle = "The 8th New Zealand Marketing Educators' Conference, Hamilton, New Zealand, November",

}

RIS

TY - CHAP

T1 - Cause Related Marketing: is it Beneficial or Destructive?

AU - Chaney, I.M.

AU - Dolli, N.

PY - 1994

Y1 - 1994

M3 - Chapter

BT - The 8th New Zealand Marketing Educators' Conference, Hamilton, New Zealand, November

ER -