Cause Related Marketing: is it Beneficial or Destructive? / Chaney, I.M.; Dolli, N.

The 8th New Zealand Marketing Educators' Conference, Hamilton, New Zealand, November. 1994.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published
Original languageEnglish
Title of host publicationThe 8th New Zealand Marketing Educators' Conference, Hamilton, New Zealand, November
Publication statusPublished - 1994

ID: 640300