Casting a critical ‘I’ over Caffrey’s Irish Ale: soft words, strongly spoken, / Patterson, Anthony; Maclaran, Pauline; Brown, Stephen; Stevens, Lorna.

In: Journal of Marketing Management, Vol. 14, No. 7, 1998, p. 722-733. .

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)722-733.
JournalJournal of Marketing Management
Issue number7
Publication statusPublished - 1998

ID: 4083309