Casting a critical ‘I’ over Caffrey’s Irish Ale: soft words, strongly spoken, / Patterson, Anthony; Maclaran, Pauline; Brown, Stephen; Stevens, Lorna.
In: Journal of Marketing Management, Vol. 14, No. 7, 1998, p. 722-733. .Research output: Contribution to journal › Article › peer-review
Published
| Original language | English |
|---|---|
| Pages (from-to) | 722-733. |
| Journal | Journal of Marketing Management |
| Volume | 14 |
| Issue number | 7 |
| Publication status | Published - 1998 |
ID: 4083309