Can Upward Brand Extensions be an Opportunity for Marketing Managers During the Covid-19 Pandemic and Beyond? / Yuen, Tsunwai Wesley; Mount, Peter.

ISMS Marketing Science Conference 2021. 2021.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationISMS Marketing Science Conference 2021
Publication statusPublished - Jun 2021
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 43271402