Building Resistance to Brand Switching During Disruptions in a Competitive Market. / Appiah, Dominic; Howell, E.K; Ozuem, Wilson; Lancaster, G.

In: Journal of Retailing and Consumer Services, Vol. 50, 09.2019, p. 249-257.

Research output: Contribution to journalArticlepeer-review

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Building Resistance to Brand Switching During Disruptions in a Competitive Market. / Appiah, Dominic; Howell, E.K; Ozuem, Wilson; Lancaster, G.

In: Journal of Retailing and Consumer Services, Vol. 50, 09.2019, p. 249-257.

Research output: Contribution to journalArticlepeer-review

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Appiah, Dominic ; Howell, E.K ; Ozuem, Wilson ; Lancaster, G. / Building Resistance to Brand Switching During Disruptions in a Competitive Market. In: Journal of Retailing and Consumer Services. 2019 ; Vol. 50. pp. 249-257.

BibTeX

@article{e596a1e24342406ca334b9c298635429,
title = "Building Resistance to Brand Switching During Disruptions in a Competitive Market",
author = "Dominic Appiah and E.K Howell and Wilson Ozuem and G Lancaster",
year = "2019",
month = sep,
doi = "10.1016/j.jretconser.2019.05.012",
language = "English",
volume = "50",
pages = "249--257",
journal = "Journal of Retailing and Consumer Services",
issn = "0969-6989",
publisher = "Elsevier",

}

RIS

TY - JOUR

T1 - Building Resistance to Brand Switching During Disruptions in a Competitive Market

AU - Appiah, Dominic

AU - Howell, E.K

AU - Ozuem, Wilson

AU - Lancaster, G

PY - 2019/9

Y1 - 2019/9

U2 - 10.1016/j.jretconser.2019.05.012

DO - 10.1016/j.jretconser.2019.05.012

M3 - Article

VL - 50

SP - 249

EP - 257

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

SN - 0969-6989

ER -