Building Resistance to Brand Switching During Disruptions in a Competitive Market. / Appiah, Dominic; Howell, E.K; Ozuem, Wilson; Lancaster, G.

In: Journal of Retailing and Consumer Services, Vol. 50, 09.2019, p. 249-257.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)249-257
Number of pages9
JournalJournal of Retailing and Consumer Services
Early online date27 May 2019
Publication statusPublished - Sep 2019
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 43638115