Building E-Loyalty in B2C E-commerce

Meng-Shan Wu, Cheng Hao Steve Chen

Research output: Contribution to conference › Paper

Original languageEnglish
Publication statusPublished - 2008
EventAcademy of Marketing - Cheltenham, United Kingdom
Duration: 10 Jul 2004 → …

Conference

ConferenceAcademy of Marketing
Country/TerritoryUnited Kingdom
CityCheltenham
Period10/07/04 → …

Cite this