Building E-Loyalty in B2C E-commerce. / Wu, Meng-Shan; Chen, Cheng Hao Steve.

2008. Paper presented at Academy of Marketing, Cheltenham, United Kingdom.

Research output: Contribution to conferencePaper

Published
Original languageEnglish
Publication statusPublished - 2008
EventAcademy of Marketing - Cheltenham, United Kingdom
Duration: 10 Jul 2004 → …

Conference

ConferenceAcademy of Marketing
CountryUnited Kingdom
CityCheltenham
Period10/07/04 → …

ID: 4378360