Building E-Loyalty in B2C E-commerce. / Wu, Meng-Shan; Chen, Cheng Hao Steve.
2008. Paper presented at Academy of Marketing, Cheltenham, United Kingdom.Research output: Contribution to conference › Paper
Original language | English |
---|---|
Publication status | Published - 2008 |
Event | Academy of Marketing - Cheltenham, United Kingdom Duration: 10 Jul 2004 → … |
Conference | Academy of Marketing |
---|---|
Country/Territory | United Kingdom |
City | Cheltenham |
Period | 10/07/04 → … |
ID: 4378360