Building E-Loyalty in B2C E-commerce - Research - Royal Holloway, University of London

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Building E-Loyalty in B2C E-commerce. / Wu, Meng-Shan; Chen, Cheng Hao Steve.

2008. Paper presented at Academy of Marketing, Cheltenham, United Kingdom.

Research output: Contribution to conference › Paper

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Original language	English
Publication status	Published - 2008
Event	Academy of Marketing - Cheltenham, United Kingdom Duration: 10 Jul 2004 → …

ID: 4378360

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