Bringing back joy to ‘leftover women’ : The Impact of SK-II Marriage Market Takeover Campaign on the perception of women in China and PR practice. / Chmiel, Michal; Yung-Chun, Chai.

27th BledCom international conference. 2020.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Bringing back joy to ‘leftover women’ : The Impact of SK-II Marriage Market Takeover Campaign on the perception of women in China and PR practice. / Chmiel, Michal; Yung-Chun, Chai.

27th BledCom international conference. 2020.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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BibTeX

@inproceedings{94f6123c15c14197b698133dbb8323e2,
title = "Bringing back joy to {\textquoteleft}leftover women{\textquoteright}: The Impact of SK-II Marriage Market Takeover Campaign on the perception of women in China and PR practice",
author = "Michal Chmiel and Chai Yung-Chun",
year = "2020",
month = jul,
language = "English",
booktitle = "27th BledCom international conference",

}

RIS

TY - GEN

T1 - Bringing back joy to ‘leftover women’

T2 - The Impact of SK-II Marriage Market Takeover Campaign on the perception of women in China and PR practice

AU - Chmiel, Michal

AU - Yung-Chun, Chai

PY - 2020/7

Y1 - 2020/7

M3 - Conference contribution

BT - 27th BledCom international conference

ER -