Brand-self connections and brand prominence as drivers of employee brand attachment. / Gill-Simmen, Lucy; MacInnis, D. J.; Eisingerich, A. B.; Park, C. W.

In: Academy of Marketing Science Review, Vol. 8, No. 3-4, 12.2018, p. 128–146 .

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Original languageEnglish
Pages (from-to)128–146
Number of pages19
JournalAcademy of Marketing Science Review
Volume8
Issue number3-4
Early online date15 Mar 2018
DOIs
Publication statusPublished - Dec 2018
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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