Brands as labour rights advocates? Potential and limits of brand advocacy in global supply chains. / Oka, Chikako.

In: Business Ethics: a European Review, Vol. 27, No. 2, 04.2018, p. 95-107.

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Brands as labour rights advocates? Potential and limits of brand advocacy in global supply chains. / Oka, Chikako.

In: Business Ethics: a European Review, Vol. 27, No. 2, 04.2018, p. 95-107.

Research output: Contribution to journalArticle

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Oka, Chikako. / Brands as labour rights advocates? Potential and limits of brand advocacy in global supply chains. In: Business Ethics: a European Review. 2018 ; Vol. 27, No. 2. pp. 95-107.

BibTeX

@article{96f949b513d64a60a40f549539a818e9,
title = "Brands as labour rights advocates? Potential and limits of brand advocacy in global supply chains",
abstract = "There is a growing phenomenon of brand advocacy, where brands pressure a producer country government to take pro-worker actions such as respecting the rights of activists and raising minimum wages. This article examines the potential and limits of brand advocacy by developing a conceptual framework and analysing three recent cases of brand advocacy in Cambodia’s garment industry. The study shows that brands’ action and influence are shaped by issue salience, mobilization structures, political opportunities/contexts, and resource dependency. This article makes both empirical and theoretical contributions. This is one of the first studies delving into the advocacy role of brands in promoting labour rights and conditions vis-a-vis government. Moreover, the article develops a testable framework specifying the conditions under which brands are likely to respond, act collectively, and influence government for pro-worker change. It also offers novel insights by applying social movement lenses and casting brands as social movement actors.",
keywords = "corporate social responsibility (CSR), brands, advocacy, global supply chains",
author = "Chikako Oka",
year = "2018",
month = "4",
doi = "10.1111/beer.12172",
language = "English",
volume = "27",
pages = "95--107",
journal = "Business Ethics: a European Review",
issn = "0962-8770",
publisher = "Wiley-Blackwell",
number = "2",

}

RIS

TY - JOUR

T1 - Brands as labour rights advocates? Potential and limits of brand advocacy in global supply chains

AU - Oka, Chikako

PY - 2018/4

Y1 - 2018/4

N2 - There is a growing phenomenon of brand advocacy, where brands pressure a producer country government to take pro-worker actions such as respecting the rights of activists and raising minimum wages. This article examines the potential and limits of brand advocacy by developing a conceptual framework and analysing three recent cases of brand advocacy in Cambodia’s garment industry. The study shows that brands’ action and influence are shaped by issue salience, mobilization structures, political opportunities/contexts, and resource dependency. This article makes both empirical and theoretical contributions. This is one of the first studies delving into the advocacy role of brands in promoting labour rights and conditions vis-a-vis government. Moreover, the article develops a testable framework specifying the conditions under which brands are likely to respond, act collectively, and influence government for pro-worker change. It also offers novel insights by applying social movement lenses and casting brands as social movement actors.

AB - There is a growing phenomenon of brand advocacy, where brands pressure a producer country government to take pro-worker actions such as respecting the rights of activists and raising minimum wages. This article examines the potential and limits of brand advocacy by developing a conceptual framework and analysing three recent cases of brand advocacy in Cambodia’s garment industry. The study shows that brands’ action and influence are shaped by issue salience, mobilization structures, political opportunities/contexts, and resource dependency. This article makes both empirical and theoretical contributions. This is one of the first studies delving into the advocacy role of brands in promoting labour rights and conditions vis-a-vis government. Moreover, the article develops a testable framework specifying the conditions under which brands are likely to respond, act collectively, and influence government for pro-worker change. It also offers novel insights by applying social movement lenses and casting brands as social movement actors.

KW - corporate social responsibility (CSR)

KW - brands

KW - advocacy

KW - global supply chains

UR - http://onlinelibrary.wiley.com/doi/10.1111/beer.12172/full#publication-history

U2 - 10.1111/beer.12172

DO - 10.1111/beer.12172

M3 - Article

VL - 27

SP - 95

EP - 107

JO - Business Ethics: a European Review

JF - Business Ethics: a European Review

SN - 0962-8770

IS - 2

ER -