Branding Narcissus: Marketing myths in contemporary celebrity. / Hackley, Chris; Hackley, Rungpaka Amy .

Myth and the Market. ed. / Nora Campbell; John Desmond; James Fitchett; Donncha Kavanagh; Pierre McDonagh; Aidan O'Driscoll; Andrea Prothero. Dublin : UCD Business School, Dublin, Ireland , 2014. p. 309-320.

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMyth and the Market
EditorsNora Campbell, John Desmond, James Fitchett, Donncha Kavanagh, Pierre McDonagh, Aidan O'Driscoll, Andrea Prothero
Place of PublicationDublin
PublisherUCD Business School, Dublin, Ireland
Number of pages11
ISBN (Print)9781905254859
Publication statusPublished - 2014
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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