Branding, Music, and Religion : Standardization and Adaptation in the Experience of the "Hillsong Sound". / Wagner, Tom.

Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality. ed. / Jean-Claude Usunier; Jörg Stolz. 1. ed. Farnham, UK : Ashgate, 2014. p. 59–73.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published

Standard

Branding, Music, and Religion : Standardization and Adaptation in the Experience of the "Hillsong Sound". / Wagner, Tom.

Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality. ed. / Jean-Claude Usunier; Jörg Stolz. 1. ed. Farnham, UK : Ashgate, 2014. p. 59–73.

Research output: Chapter in Book/Report/Conference proceedingChapter

Harvard

Wagner, T 2014, Branding, Music, and Religion: Standardization and Adaptation in the Experience of the "Hillsong Sound". in J-C Usunier & J Stolz (eds), Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality. 1 edn, Ashgate, Farnham, UK, pp. 59–73.

APA

Wagner, T. (2014). Branding, Music, and Religion: Standardization and Adaptation in the Experience of the "Hillsong Sound". In J-C. Usunier, & J. Stolz (Eds.), Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality (1 ed., pp. 59–73). Ashgate.

Vancouver

Wagner T. Branding, Music, and Religion: Standardization and Adaptation in the Experience of the "Hillsong Sound". In Usunier J-C, Stolz J, editors, Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality. 1 ed. Farnham, UK: Ashgate. 2014. p. 59–73

Author

Wagner, Tom. / Branding, Music, and Religion : Standardization and Adaptation in the Experience of the "Hillsong Sound". Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality. editor / Jean-Claude Usunier ; Jörg Stolz. 1. ed. Farnham, UK : Ashgate, 2014. pp. 59–73

BibTeX

@inbook{a77043db50984ea9843f37898e69ab2b,
title = "Branding, Music, and Religion: Standardization and Adaptation in the Experience of the {"}Hillsong Sound{"}",
abstract = "This chapter analyses the musical worship experiences of congregation members of the London branch of Hillsong Church, an Australia-based trans-national evangelical Christian church that brands itself through its distinctive musical offerings. The production of the church{\textquoteright}s music is centred on its flagship church in Australia, and disseminated across its network through standardised recorded and performative forms. Despite this standardisation, interviews with congregation members based in Hillsong{\textquoteright}s London branch revealed a branded experience of the music in which imagined ideas of London and Australia gave otherwise objective elements of music distinct subjective qualities. ",
keywords = "Branding, Marketing, Religion, Music, Evangelical Christianity",
author = "Tom Wagner",
year = "2014",
language = "English",
isbn = "9781138546240 ",
pages = "59–73",
editor = "Usunier, {Jean-Claude } and Stolz, {J{\"o}rg }",
booktitle = "Religions as Brands",
publisher = "Ashgate",
edition = "1",

}

RIS

TY - CHAP

T1 - Branding, Music, and Religion

T2 - Standardization and Adaptation in the Experience of the "Hillsong Sound"

AU - Wagner, Tom

PY - 2014

Y1 - 2014

N2 - This chapter analyses the musical worship experiences of congregation members of the London branch of Hillsong Church, an Australia-based trans-national evangelical Christian church that brands itself through its distinctive musical offerings. The production of the church’s music is centred on its flagship church in Australia, and disseminated across its network through standardised recorded and performative forms. Despite this standardisation, interviews with congregation members based in Hillsong’s London branch revealed a branded experience of the music in which imagined ideas of London and Australia gave otherwise objective elements of music distinct subjective qualities.

AB - This chapter analyses the musical worship experiences of congregation members of the London branch of Hillsong Church, an Australia-based trans-national evangelical Christian church that brands itself through its distinctive musical offerings. The production of the church’s music is centred on its flagship church in Australia, and disseminated across its network through standardised recorded and performative forms. Despite this standardisation, interviews with congregation members based in Hillsong’s London branch revealed a branded experience of the music in which imagined ideas of London and Australia gave otherwise objective elements of music distinct subjective qualities.

KW - Branding

KW - Marketing

KW - Religion

KW - Music

KW - Evangelical Christianity

M3 - Chapter

SN - 9781138546240

SN - 9781409467557

SP - 59

EP - 73

BT - Religions as Brands

A2 - Usunier, Jean-Claude

A2 - Stolz, Jörg

PB - Ashgate

CY - Farnham, UK

ER -