Branding, Music, and Religion : Standardization and Adaptation in the Experience of the "Hillsong Sound". / Wagner, Tom.
Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality. ed. / Jean-Claude Usunier; Jörg Stolz. 1. ed. Farnham, UK : Ashgate, 2014. p. 59–73.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Original language | English |
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Title of host publication | Religions as Brands |
Subtitle of host publication | New Perspectives on the Marketization of Religion and Spirituality |
Editors | Jean-Claude Usunier, Jörg Stolz |
Place of Publication | Farnham, UK |
Publisher | Ashgate |
Chapter | 4 |
Pages | 59–73 |
Number of pages | 14 |
Edition | 1 |
ISBN (Electronic) | 9781315605081 |
ISBN (Print) | 9781138546240 , 9781409467557 |
Publication status | Published - 2014 |
Research output: Contribution to journal › Special issue › peer-review
ID: 4617097