Branding, Music, and Religion : Standardization and Adaptation in the Experience of the “Hillsong Sound”. / Wagner, Tom.

Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality. ed. / Jean-Claude Usunier; Jörg Stolz. London : Routledge, 2014. p. 59-73.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published
Original languageEnglish
Title of host publicationReligions as Brands
Subtitle of host publicationNew Perspectives on the Marketization of Religion and Spirituality
EditorsJean-Claude Usunier, Jörg Stolz
Place of PublicationLondon
PublisherRoutledge
Pages59-73
ISBN (Electronic)9781315605081
ISBN (Print)9781409467557, 9781138546240
Publication statusPublished - 2014

ID: 44426813