Brand Switching in the Smartphone Industry : A Preliminary Study. / Appiah, Dominic; Ozuem, W; Howell, Kerry E.

Global Business and Technology Association. GBATA, 2017.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Published
Original languageEnglish
Title of host publicationGlobal Business and Technology Association
PublisherGBATA
Publication statusPublished - 2017

ID: 43638741