Brand Switching and Consumer Identification with Brands in the Smartphones Industry. / Appiah, Dominic; Ozuem, Wilson; Howell, Kerry E.; Lancaster, G.

In: Journal of Consumer Behaviour, Vol. 18, No. 6, 12.2019, p. 463-473.

Research output: Contribution to journalArticlepeer-review

Published

Standard

Brand Switching and Consumer Identification with Brands in the Smartphones Industry. / Appiah, Dominic; Ozuem, Wilson; Howell, Kerry E.; Lancaster, G.

In: Journal of Consumer Behaviour, Vol. 18, No. 6, 12.2019, p. 463-473.

Research output: Contribution to journalArticlepeer-review

Harvard

Appiah, D, Ozuem, W, Howell, KE & Lancaster, G 2019, 'Brand Switching and Consumer Identification with Brands in the Smartphones Industry', Journal of Consumer Behaviour, vol. 18, no. 6, pp. 463-473. https://doi.org/10.1002/cb.1785, https://doi.org/10.1002/cb.1785

APA

Vancouver

Author

Appiah, Dominic ; Ozuem, Wilson ; Howell, Kerry E. ; Lancaster, G. / Brand Switching and Consumer Identification with Brands in the Smartphones Industry. In: Journal of Consumer Behaviour. 2019 ; Vol. 18, No. 6. pp. 463-473.

BibTeX

@article{5c5986d4307e413c81f83f6cdaa8e05f,
title = "Brand Switching and Consumer Identification with Brands in the Smartphones Industry",
author = "Dominic Appiah and Wilson Ozuem and Howell, {Kerry E.} and G Lancaster",
year = "2019",
month = dec,
doi = "10.1002/cb.1785",
language = "English",
volume = "18",
pages = "463--473",
journal = "Journal of Consumer Behaviour",
issn = "1472-0817",
publisher = "John Wiley and Sons Ltd",
number = "6",

}

RIS

TY - JOUR

T1 - Brand Switching and Consumer Identification with Brands in the Smartphones Industry

AU - Appiah, Dominic

AU - Ozuem, Wilson

AU - Howell, Kerry E.

AU - Lancaster, G

PY - 2019/12

Y1 - 2019/12

U2 - 10.1002/cb.1785

DO - 10.1002/cb.1785

M3 - Article

VL - 18

SP - 463

EP - 473

JO - Journal of Consumer Behaviour

JF - Journal of Consumer Behaviour

SN - 1472-0817

IS - 6

ER -