Brand Switching and Consumer Identification with Brands in the Smartphones Industry. / Appiah, Dominic; Ozuem, Wilson; Howell, Kerry E.; Lancaster, G.

In: Journal of Consumer Behaviour, Vol. 18, No. 6, 12.2019, p. 463-473.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)463-473
Number of pages11
JournalJournal of Consumer Behaviour
Issue number6
Early online date27 Dec 2019
Publication statusPublished - Dec 2019
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 43638200