Brand Switching : Background to Contestable Customer–Brand Relationships. / Appiah, Dominic; Ozuem, W.

Global Business and Technology Association (GBATA). 2019.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Published
Original languageEnglish
Title of host publicationGlobal Business and Technology Association (GBATA)
Publication statusPublished - 2019

ID: 43638627