Brand Meaning Negotiation and the Role of the Online Community: A Mini Case Study

Anne Broderick, Pauline MacLaran, Pei-Yu Ma

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	75-103
Number of pages	29
Journal	Journal of Customer Behaviour
Volume	2
Issue number	1
DOIs	https://doi.org/10.1362/147539203764935390
Publication status	Published - 1 Mar 2003

Access to Document

@article{cf8b2236eb2d4cb38b8bfd92758ef45c,

title = "Brand Meaning Negotiation and the Role of the Online Community: A Mini Case Study",

author = "Anne Broderick and Pauline MacLaran and Pei-Yu Ma",

year = "2003",

month = mar,

day = "1",

doi = "http://dx.doi.org/10.1362/147539203764935390",

language = "English",

volume = "2",

pages = "75--103",

journal = "Journal of Customer Behaviour",

issn = "1477-6421",

number = "1",

}

TY - JOUR

T1 - Brand Meaning Negotiation and the Role of the Online Community: A Mini Case Study

AU - Broderick, Anne

AU - MacLaran, Pauline

AU - Ma, Pei-Yu

PY - 2003/3/1

Y1 - 2003/3/1

U2 - http://dx.doi.org/10.1362/147539203764935390

DO - http://dx.doi.org/10.1362/147539203764935390

M3 - Article

SN - 1477-6421

VL - 2

SP - 75

EP - 103

JO - Journal of Customer Behaviour

JF - Journal of Customer Behaviour

IS - 1

ER -