Brand Meaning Negotiation and the Role of the Online Community: A Mini Case Study. / Broderick, Anne; MacLaran, Pauline; Ma, Pei-Yu.
In: Journal of Customer Behaviour, Vol. 2, No. 1, 01.03.2003, p. 75-103.Research output: Contribution to journal › Article › peer-review
Published
| Original language | English |
|---|---|
| Pages (from-to) | 75-103 |
| Number of pages | 29 |
| Journal | Journal of Customer Behaviour |
| Volume | 2 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 1 Mar 2003 |
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
ID: 1732520