Brand Meaning Negotiation and the Role of the Online Community: A Mini Case Study. / Broderick, Anne; MacLaran, Pauline; Ma, Pei-Yu.

In: Journal of Customer Behaviour, Vol. 2, No. 1, 01.03.2003, p. 75-103.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)75-103
Number of pages29
JournalJournal of Customer Behaviour
Issue number1
Publication statusPublished - 1 Mar 2003
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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