Bollywood Cinema’s Global Reach: Consuming the “Diasporic Consciousness”

Amandeep Takhar, Pauline Maclaran, Lorna Stevens

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)266-279
JournalJournal of Macromarketing
Volume32
Issue number3
Early online date14 May 2012
DOIs
Publication statusPublished - Sept 2012

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