Bollywood Cinema’s Global Reach: Consuming the “Diasporic Consciousness”. / Takhar, Amandeep; Maclaran, Pauline; Stevens, Lorna.
In: Journal of Macromarketing, Vol. 32, No. 3, 09.2012, p. 266-279.Research output: Contribution to journal › Article › peer-review
Original language | English |
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Pages (from-to) | 266-279 |
Journal | Journal of Macromarketing |
Volume | 32 |
Issue number | 3 |
Early online date | 14 May 2012 |
DOIs | |
Publication status | Published - Sep 2012 |
ID: 4620575