Bollywood Cinema’s Global Reach: Consuming the “Diasporic Consciousness”. / Takhar, Amandeep; Maclaran, Pauline; Stevens, Lorna.

In: Journal of Macromarketing, Vol. 32, No. 3, 09.2012, p. 266-279.

Research output: Contribution to journalArticlepeer-review

Published
Original languageEnglish
Pages (from-to)266-279
JournalJournal of Macromarketing
Volume32
Issue number3
Early online date14 May 2012
DOIs
Publication statusPublished - Sep 2012
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 4620575