As technology integrates into every aspect of people's daily lives, it's easy to lose sight of the vast amounts of data generated by the devices and services that they've come to rely on. When productively harnessed through cloud-based technologies, this data has the ability to empower the individual. However, it also brings significant privacy challenges, particularly when states seek to leverage this same data to enhance law enforcement and intelligence capabilities. The authors suggest that the private sector has a pivotal role in establishing norms in this area and that doing so in a manner respectful of the individual is ultimately in everyone's best interests.