Balancing growth: A conceptual Framework for Evaluating ICT readiness in SMEs. / Dyerson, Romano; Spinelli, Riccardo.

In: International Journal of Online Marketing, Vol. 1, No. 2, 10.4018/ijom.2011040103, 03.2011, p. 43-56.

Research output: Contribution to journalArticlepeer-review

Published

Abstract

This article analyses the strategic, organisational, and structural conditions for small and medium enterprises (SMEs) to fully exploit the potential of information and communication technology (ICT). The authors build a conceptual framework relating “ICT readiness” (a new construct) to two more common dimensions: “strategic vision of ICT” and “ICT maturity”. Using the framework, the study identifies four distinct groups of SMEs, associated with differing degrees of readiness, before analysing possible evolutionary and regressive development paths among these groups. In discussing the implications of the framework, the authors argue that the framework represents a valid tool of diagnosis and intervention, especially in those circumstances where SMEs cannot fully exploit the potential of ICT. The framework helps identify the underlying causes of limited ICT readiness and supports owner-managers and consultants in choosing and implementing appropriate interventions.
Original languageEnglish
Article number10.4018/ijom.2011040103
Pages (from-to)43-56
Number of pages14
JournalInternational Journal of Online Marketing
Volume1
Issue number2
Publication statusPublished - Mar 2011

ID: 9872255