Autoethnography in Consumer Research. / Hackley, Christopher.

Qualitative Research Methods in Consumer Psychology: Ethnography and culture. ed. / Paul Hackett. New York, 2016. p. 105-117 Chapter 8 (Researching Social Psychology).

Research output: Chapter in Book/Report/Conference proceedingChapter

Published

Standard

Autoethnography in Consumer Research. / Hackley, Christopher.

Qualitative Research Methods in Consumer Psychology: Ethnography and culture. ed. / Paul Hackett. New York, 2016. p. 105-117 Chapter 8 (Researching Social Psychology).

Research output: Chapter in Book/Report/Conference proceedingChapter

Harvard

Hackley, C 2016, Autoethnography in Consumer Research. in P Hackett (ed.), Qualitative Research Methods in Consumer Psychology: Ethnography and culture., Chapter 8 , Researching Social Psychology, New York, pp. 105-117.

APA

Hackley, C. (2016). Autoethnography in Consumer Research. In P. Hackett (Ed.), Qualitative Research Methods in Consumer Psychology: Ethnography and culture (pp. 105-117). [Chapter 8 ] (Researching Social Psychology)..

Vancouver

Hackley C. Autoethnography in Consumer Research. In Hackett P, editor, Qualitative Research Methods in Consumer Psychology: Ethnography and culture. New York. 2016. p. 105-117. Chapter 8 . (Researching Social Psychology).

Author

Hackley, Christopher. / Autoethnography in Consumer Research. Qualitative Research Methods in Consumer Psychology: Ethnography and culture. editor / Paul Hackett. New York, 2016. pp. 105-117 (Researching Social Psychology).

BibTeX

@inbook{c3482b9bdb8e4a84b69df30c45b3543c,
title = "Autoethnography in Consumer Research",
abstract = "Autoethnography has made significant gains as a method in marketing and consumer research but much confusion remains. This paper reviews the scope, methods and trajectory of autoethnography in marketing and consumer research. Broadly understood as the use of first-person, subjective accounts of experiences, feelings and memories as research data in the arts and human sciences, autoethnography combines elements of biography and autobiography with fieldwork techniques such as participant observation, phenomenological interviews and diaries. The paper outlines differing styles and methods of authoethnography in academic and practice domains whilst also pointing out controversies and debates around its scientific status as a research method. The paper concludes by pointing to the potential for autoethnography to re-connect social science with meaning through accounts of subjective experience. ",
keywords = "Autoethnography , Consumer ethnography, qualitative research",
author = "Christopher Hackley",
year = "2016",
month = jan,
language = "English",
isbn = "978-1-138-02349-9",
series = "Researching Social Psychology",
publisher = "Routledge",
pages = "105--117",
editor = "Paul Hackett",
booktitle = "Qualitative Research Methods in Consumer Psychology",

}

RIS

TY - CHAP

T1 - Autoethnography in Consumer Research

AU - Hackley, Christopher

PY - 2016/1

Y1 - 2016/1

N2 - Autoethnography has made significant gains as a method in marketing and consumer research but much confusion remains. This paper reviews the scope, methods and trajectory of autoethnography in marketing and consumer research. Broadly understood as the use of first-person, subjective accounts of experiences, feelings and memories as research data in the arts and human sciences, autoethnography combines elements of biography and autobiography with fieldwork techniques such as participant observation, phenomenological interviews and diaries. The paper outlines differing styles and methods of authoethnography in academic and practice domains whilst also pointing out controversies and debates around its scientific status as a research method. The paper concludes by pointing to the potential for autoethnography to re-connect social science with meaning through accounts of subjective experience.

AB - Autoethnography has made significant gains as a method in marketing and consumer research but much confusion remains. This paper reviews the scope, methods and trajectory of autoethnography in marketing and consumer research. Broadly understood as the use of first-person, subjective accounts of experiences, feelings and memories as research data in the arts and human sciences, autoethnography combines elements of biography and autobiography with fieldwork techniques such as participant observation, phenomenological interviews and diaries. The paper outlines differing styles and methods of authoethnography in academic and practice domains whilst also pointing out controversies and debates around its scientific status as a research method. The paper concludes by pointing to the potential for autoethnography to re-connect social science with meaning through accounts of subjective experience.

KW - Autoethnography

KW - Consumer ethnography

KW - qualitative research

M3 - Chapter

SN - 978-1-138-02349-9

T3 - Researching Social Psychology

SP - 105

EP - 117

BT - Qualitative Research Methods in Consumer Psychology

A2 - Hackett, Paul

CY - New York

ER -