Autoethnography and Subjective Experience in Marketing and Consumer Research (Autoetnografia e experiência subjetiva em marketing e pesquisa do consumidor). / Hackley, Christopher; Hackley, Rungpaka Amy .

In: Revista Interdisciplinar d Marketing, Vol. 6, No. 1, 2016, p. 3-10.

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Autoethnography and Subjective Experience in Marketing and Consumer Research (Autoetnografia e experiência subjetiva em marketing e pesquisa do consumidor). / Hackley, Christopher; Hackley, Rungpaka Amy .

In: Revista Interdisciplinar d Marketing, Vol. 6, No. 1, 2016, p. 3-10.

Research output: Contribution to journalArticlepeer-review

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@article{e57ca07ffa6e4d4ca0f7e21f9a43fca1,
title = "Autoethnography and Subjective Experience in Marketing and Consumer Research (Autoetnografia e experi{\^e}ncia subjetiva em marketing e pesquisa do consumidor)",
abstract = "Marketing and consumer research is often associated with the methods of natural science applied to experimental and survey data, but there are also strong traditions of interpretive and qualitative work that draw on disciplines such as qualitative sociology, ethnography and anthropology. This paper outlines one such approach, authoethnography, in order to consider its wider adoption in marketing and consumer research. The paper refers to multidisciplinary sources along with autoethnographic studies published in American and European marketing and consumer research journals. It concludes by suggesting that a stronger understanding of autoethnographic research principles could broaden the scope, reach and relevance of marketing and consumer research",
keywords = "Marketing aned cultural context, Autoethnography ",
author = "Christopher Hackley and Hackley, {Rungpaka Amy}",
year = "2016",
language = "English",
volume = "6",
pages = "3--10",
journal = "Revista Interdisciplinar d Marketing",
issn = "1676-9783",
number = "1",

}

RIS

TY - JOUR

T1 - Autoethnography and Subjective Experience in Marketing and Consumer Research (Autoetnografia e experiência subjetiva em marketing e pesquisa do consumidor)

AU - Hackley, Christopher

AU - Hackley, Rungpaka Amy

PY - 2016

Y1 - 2016

N2 - Marketing and consumer research is often associated with the methods of natural science applied to experimental and survey data, but there are also strong traditions of interpretive and qualitative work that draw on disciplines such as qualitative sociology, ethnography and anthropology. This paper outlines one such approach, authoethnography, in order to consider its wider adoption in marketing and consumer research. The paper refers to multidisciplinary sources along with autoethnographic studies published in American and European marketing and consumer research journals. It concludes by suggesting that a stronger understanding of autoethnographic research principles could broaden the scope, reach and relevance of marketing and consumer research

AB - Marketing and consumer research is often associated with the methods of natural science applied to experimental and survey data, but there are also strong traditions of interpretive and qualitative work that draw on disciplines such as qualitative sociology, ethnography and anthropology. This paper outlines one such approach, authoethnography, in order to consider its wider adoption in marketing and consumer research. The paper refers to multidisciplinary sources along with autoethnographic studies published in American and European marketing and consumer research journals. It concludes by suggesting that a stronger understanding of autoethnographic research principles could broaden the scope, reach and relevance of marketing and consumer research

KW - Marketing aned cultural context

KW - Autoethnography

UR - http://periodicos.uem.br/ojs/index.php/rimar/article/view/28115

M3 - Article

VL - 6

SP - 3

EP - 10

JO - Revista Interdisciplinar d Marketing

JF - Revista Interdisciplinar d Marketing

SN - 1676-9783

IS - 1

ER -