To date, the interpretive paradigm in information systems (IS) research has made important contributions in this field of knowledge, one of them to challenge taken-for-granted assumptions about the purpose and nature of the information systems and their roles in wider social or political contexts. Currently, the internet allows IS practitioners and researchers to gather data and facilitate online discussions, prompting a number of issues to be considered for the future of IS research. This
paper identifies and assesses limits and possibilities of interpretive IS research in relation to online ethnography as a form of interpretation which helps us assess existing criteria to develop and evaluate interpretive IS research.