Asian brands without borders : regional opportunities and challenges. / Cayla, J.; Eckhardt, G.M.

In: International Marketing Review, Vol. 24, No. 4, 2007, p. 444-456.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)444-456
Number of pages13
JournalInternational Marketing Review
Issue number4
Publication statusPublished - 2007
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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