Asian brands and the shaping of a transnational imagined community

J. Cayla, G.M. Eckhardt

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)216-230
Number of pages15
JournalJournal of Consumer Research
Volume35
Issue number2
DOIs
Publication statusPublished - 1 Aug 2008

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