Asian brands and the shaping of a transnational imagined community. / Cayla, J.; Eckhardt, G.M.

In: Journal of Consumer Research, Vol. 35, No. 2, 01.08.2008, p. 216-230.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)216-230
Number of pages15
JournalJournal of Consumer Research
Issue number2
Publication statusPublished - 1 Aug 2008
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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