Are Voters, Consumers? A Qualitative Exploration of the Voter-Consumer Analogy in Political Marketing. / Peng, N.; Hackley, C.

In: Qualitative Market Research: an international journal, Vol. 12, No. 2, 2009, p. 171-186.

Research output: Contribution to journalArticlepeer-review

Published

Standard

Are Voters, Consumers? A Qualitative Exploration of the Voter-Consumer Analogy in Political Marketing. / Peng, N.; Hackley, C.

In: Qualitative Market Research: an international journal, Vol. 12, No. 2, 2009, p. 171-186.

Research output: Contribution to journalArticlepeer-review

Harvard

Peng, N & Hackley, C 2009, 'Are Voters, Consumers? A Qualitative Exploration of the Voter-Consumer Analogy in Political Marketing', Qualitative Market Research: an international journal, vol. 12, no. 2, pp. 171-186.

APA

Peng, N., & Hackley, C. (2009). Are Voters, Consumers? A Qualitative Exploration of the Voter-Consumer Analogy in Political Marketing. Qualitative Market Research: an international journal, 12(2), 171-186.

Vancouver

Peng N, Hackley C. Are Voters, Consumers? A Qualitative Exploration of the Voter-Consumer Analogy in Political Marketing. Qualitative Market Research: an international journal. 2009;12(2):171-186.

Author

Peng, N. ; Hackley, C. / Are Voters, Consumers? A Qualitative Exploration of the Voter-Consumer Analogy in Political Marketing. In: Qualitative Market Research: an international journal. 2009 ; Vol. 12, No. 2. pp. 171-186.

BibTeX

@article{c994ef6c18c94507b6fc560a69cd4103,
title = "Are Voters, Consumers? A Qualitative Exploration of the Voter-Consumer Analogy in Political Marketing",
author = "N. Peng and C. Hackley",
year = "2009",
language = "English",
volume = "12",
pages = "171--186",
journal = "Qualitative Market Research: an international journal",
issn = "1352-2752",
publisher = "Emerald Group Publishing Ltd.",
number = "2",

}

RIS

TY - JOUR

T1 - Are Voters, Consumers? A Qualitative Exploration of the Voter-Consumer Analogy in Political Marketing

AU - Peng, N.

AU - Hackley, C.

PY - 2009

Y1 - 2009

M3 - Article

VL - 12

SP - 171

EP - 186

JO - Qualitative Market Research: an international journal

JF - Qualitative Market Research: an international journal

SN - 1352-2752

IS - 2

ER -