Are Voters, Consumers? A Qualitative Exploration of the Voter-Consumer Analogy in Political Marketing. / Peng, N.; Hackley, C.
In: Qualitative Market Research: an international journal, Vol. 12, No. 2, 2009, p. 171-186.Research output: Contribution to journal › Article › peer-review
Published
Standard
Are Voters, Consumers? A Qualitative Exploration of the Voter-Consumer Analogy in Political Marketing. / Peng, N.; Hackley, C.
In: Qualitative Market Research: an international journal, Vol. 12, No. 2, 2009, p. 171-186.Research output: Contribution to journal › Article › peer-review
Harvard
Peng, N & Hackley, C 2009, 'Are Voters, Consumers? A Qualitative Exploration of the Voter-Consumer Analogy in Political Marketing', Qualitative Market Research: an international journal, vol. 12, no. 2, pp. 171-186.
APA
Peng, N., & Hackley, C. (2009). Are Voters, Consumers? A Qualitative Exploration of the Voter-Consumer Analogy in Political Marketing. Qualitative Market Research: an international journal, 12(2), 171-186.
Vancouver
Peng N, Hackley C. Are Voters, Consumers? A Qualitative Exploration of the Voter-Consumer Analogy in Political Marketing. Qualitative Market Research: an international journal. 2009;12(2):171-186.
Author
BibTeX
@article{c994ef6c18c94507b6fc560a69cd4103,
title = "Are Voters, Consumers? A Qualitative Exploration of the Voter-Consumer Analogy in Political Marketing",
author = "N. Peng and C. Hackley",
year = "2009",
language = "English",
volume = "12",
pages = "171--186",
journal = "Qualitative Market Research: an international journal",
issn = "1352-2752",
publisher = "Emerald Group Publishing Ltd.",
number = "2",
}
RIS
TY - JOUR
T1 - Are Voters, Consumers? A Qualitative Exploration of the Voter-Consumer Analogy in Political Marketing
AU - Peng, N.
AU - Hackley, C.
PY - 2009
Y1 - 2009
M3 - Article
VL - 12
SP - 171
EP - 186
JO - Qualitative Market Research: an international journal
JF - Qualitative Market Research: an international journal
SN - 1352-2752
IS - 2
ER -