Are Voters, Consumers? A Qualitative Exploration of the Voter-Consumer Analogy in Political Marketing. / Peng, N.; Hackley, C.

In: Qualitative Market Research: an international journal, Vol. 12, No. 2, 2009, p. 171-186.

Research output: Contribution to journalArticlepeer-review



Original languageEnglish
Pages (from-to)171-186
JournalQualitative Market Research: an international journal
Issue number2
Publication statusPublished - 2009
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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