Antecedents of luxury brand purchase intention. / Hung, Kuang-peng; Chen , Annie Huiling ; Peng , Norman ; Hackley, Chris; Chou, Chun-lun ; Hackley, Chris ; Tiwsakul, Amy Rungpaka .

In: Journal of Product and Brand Management, Vol. 20, No. 6, 2011, p. 456-467.

Research output: Contribution to journalArticlepeer-review

Published

Standard

Antecedents of luxury brand purchase intention. / Hung, Kuang-peng; Chen , Annie Huiling ; Peng , Norman ; Hackley, Chris; Chou, Chun-lun ; Hackley, Chris ; Tiwsakul, Amy Rungpaka .

In: Journal of Product and Brand Management, Vol. 20, No. 6, 2011, p. 456-467.

Research output: Contribution to journalArticlepeer-review

Harvard

Hung, K, Chen , AH, Peng , N, Hackley, C, Chou, C, Hackley, C & Tiwsakul, AR 2011, 'Antecedents of luxury brand purchase intention', Journal of Product and Brand Management, vol. 20, no. 6, pp. 456-467. https://doi.org/www.emeraldinsight.com/1061-0421.htm

APA

Hung, K., Chen , A. H., Peng , N., Hackley, C., Chou, C., Hackley, C., & Tiwsakul, A. R. (2011). Antecedents of luxury brand purchase intention. Journal of Product and Brand Management, 20(6), 456-467. https://doi.org/www.emeraldinsight.com/1061-0421.htm

Vancouver

Hung K, Chen AH, Peng N, Hackley C, Chou C, Hackley C et al. Antecedents of luxury brand purchase intention. Journal of Product and Brand Management. 2011;20(6):456-467. https://doi.org/www.emeraldinsight.com/1061-0421.htm

Author

Hung, Kuang-peng ; Chen , Annie Huiling ; Peng , Norman ; Hackley, Chris ; Chou, Chun-lun ; Hackley, Chris ; Tiwsakul, Amy Rungpaka . / Antecedents of luxury brand purchase intention. In: Journal of Product and Brand Management. 2011 ; Vol. 20, No. 6. pp. 456-467.

BibTeX

@article{c7c66c6fbca6479e946aec72706bc7b7,
title = "Antecedents of luxury brand purchase intention",
abstract = "Abstract Purpose – There has been considerable research into the global phenomenon of luxury brand consumption, but relatively few studies have empirically explored key relationships influencing purchase intention. This research aims to consider the respective roles of social context, individual perception, and vanity, and to set these relationships within a broader theoretical context of the literature on possession and consumer identity. Design/methodology/approach – The empirical study consisted of a large-scale survey conducted among Chinese luxury brand consumers in Taiwan. The data were analyzed using exploratory factor analysis and multiple regression. Findings – The findings support the influence of the social context on purchase intention for luxury brands. There was weaker support for the role of perception. The experiential and functional aspects of luxury brand purchase were positively correlated with purchase intention, but symbolic value was not. Physical and achievement vanity had a positive impact on purchase intention while only achievement vanity had a moderating effect on perception. Practical implications – This study offers new empirical support for the proposition that vanity has a role in luxury brand purchase intention and thereby shades both theoretical and managerial understanding of luxury brand consumption. It also suggests that symbolic value, which is highly influential in western conceptualizations of luxury brand meaning, needs to be re-evaluated in the context of Chinese consumers. Originality/value – This study offers new empirical findings which contribute to a re-conceptualization of the antecedents of purchase intention in the area of luxury brand consumption. In particular, the study provides evidence of the roles of social context, perception and vanity in a Chinese consumption context to inform the primarily western models of luxury brand purchase intention.",
author = "Kuang-peng Hung and Chen, {Annie Huiling} and Norman Peng and Chris Hackley and Chun-lun Chou and Chris Hackley and Tiwsakul, {Amy Rungpaka}",
year = "2011",
doi = "www.emeraldinsight.com/1061-0421.htm",
language = "English",
volume = "20",
pages = "456--467",
journal = "Journal of Product and Brand Management",
issn = "1061-0421",
publisher = "Emerald Group Publishing Ltd.",
number = "6",

}

RIS

TY - JOUR

T1 - Antecedents of luxury brand purchase intention

AU - Hung, Kuang-peng

AU - Chen , Annie Huiling

AU - Peng , Norman

AU - Hackley, Chris

AU - Chou, Chun-lun

AU - Hackley, Chris

AU - Tiwsakul, Amy Rungpaka

PY - 2011

Y1 - 2011

N2 - Abstract Purpose – There has been considerable research into the global phenomenon of luxury brand consumption, but relatively few studies have empirically explored key relationships influencing purchase intention. This research aims to consider the respective roles of social context, individual perception, and vanity, and to set these relationships within a broader theoretical context of the literature on possession and consumer identity. Design/methodology/approach – The empirical study consisted of a large-scale survey conducted among Chinese luxury brand consumers in Taiwan. The data were analyzed using exploratory factor analysis and multiple regression. Findings – The findings support the influence of the social context on purchase intention for luxury brands. There was weaker support for the role of perception. The experiential and functional aspects of luxury brand purchase were positively correlated with purchase intention, but symbolic value was not. Physical and achievement vanity had a positive impact on purchase intention while only achievement vanity had a moderating effect on perception. Practical implications – This study offers new empirical support for the proposition that vanity has a role in luxury brand purchase intention and thereby shades both theoretical and managerial understanding of luxury brand consumption. It also suggests that symbolic value, which is highly influential in western conceptualizations of luxury brand meaning, needs to be re-evaluated in the context of Chinese consumers. Originality/value – This study offers new empirical findings which contribute to a re-conceptualization of the antecedents of purchase intention in the area of luxury brand consumption. In particular, the study provides evidence of the roles of social context, perception and vanity in a Chinese consumption context to inform the primarily western models of luxury brand purchase intention.

AB - Abstract Purpose – There has been considerable research into the global phenomenon of luxury brand consumption, but relatively few studies have empirically explored key relationships influencing purchase intention. This research aims to consider the respective roles of social context, individual perception, and vanity, and to set these relationships within a broader theoretical context of the literature on possession and consumer identity. Design/methodology/approach – The empirical study consisted of a large-scale survey conducted among Chinese luxury brand consumers in Taiwan. The data were analyzed using exploratory factor analysis and multiple regression. Findings – The findings support the influence of the social context on purchase intention for luxury brands. There was weaker support for the role of perception. The experiential and functional aspects of luxury brand purchase were positively correlated with purchase intention, but symbolic value was not. Physical and achievement vanity had a positive impact on purchase intention while only achievement vanity had a moderating effect on perception. Practical implications – This study offers new empirical support for the proposition that vanity has a role in luxury brand purchase intention and thereby shades both theoretical and managerial understanding of luxury brand consumption. It also suggests that symbolic value, which is highly influential in western conceptualizations of luxury brand meaning, needs to be re-evaluated in the context of Chinese consumers. Originality/value – This study offers new empirical findings which contribute to a re-conceptualization of the antecedents of purchase intention in the area of luxury brand consumption. In particular, the study provides evidence of the roles of social context, perception and vanity in a Chinese consumption context to inform the primarily western models of luxury brand purchase intention.

U2 - www.emeraldinsight.com/1061-0421.htm

DO - www.emeraldinsight.com/1061-0421.htm

M3 - Article

VL - 20

SP - 456

EP - 467

JO - Journal of Product and Brand Management

JF - Journal of Product and Brand Management

SN - 1061-0421

IS - 6

ER -